The Secret Laboratory pioneers a new model of location-based learning,
where storytelling, hands-on interaction, and real historical settings merge into one immersive experience.
Through an exceptionally high level of theming, visitors are transported into a detailed world that blurs the line between exhibition, theatre, and education.
Every space, object, and narrative element is designed to create deep emotional engagement and lasting learning through experience rather than observation.
OUR ROLE:
CREATIVE CONCEPT
CONCEPT DEVELOPMENT
EDUCATIONAL CONCEPT
DESIGN DEVELOPMENT
STORY DEVELOPMENT
TECHNICAL PLANNING
LIGHTING DESIGN
TECHNICAL INSTALLATION
PROPS DESIGN AND BUILD
MULTIMEDIA CONTENT
SPECIAL & VISUAL EFFECTS
SHOW PROGRAMMING
THEMING / SET DECORATION
INTERACTIVES
TWO HIGHLY THEMED IMMERSIVE WORKSHOPS
Set in authentically recreated Renaissance rooms, the workshops The Elixir of Life and The Treasure of the
Earth feature historical figures as projections or living paintings, a costumed teacher, and spectacular effects
such as an endless mine shaft, coin casting from liquid silver, and distillers serving drinks.
